“12 Mistakes Good Churches Make on Their Weekly Email” (S3Ep01)

Our Happiness Engineers have helped thousands of churches with their weekly emails over the years. Many churches, who otherwise do a great job communicating, still make a lot of common mistakes in their weekly email newsletter. Come learn about 12 of the most common mistakes…and how to easily fix them!

The 12 Mistakes:

1. Not sending emails at all
2. Not using a proper email service
3. Not sending consistently
4. Not using consistent branding
5. Not using the subject line well
6. Too long / too much info
7. Not optimizing for mobile
8. Not knowing your audience
9. Treating email as one-way communication
10. Not asking “What’s the purpose?”
11. Not spending enough time

Links from this show:

• Matt mentions references 2 previous Finding Uno episodes in the show – check out the full episodes to learn more: “When & How Often Should You Send Email?” (S1Ep4) & “Why Segmenting Lists is So Important” (S1Ep5)
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.