One of the main reasons churches end up communicating so little, is because they are saying way too much. That sounds backward, but it’s not. In this episode, we discuss the importance of saying less and how to apply that to all the ways you communicate as a church.

Tips to say less and communicate more:

• Put in the time!
• Get better at writing with practice.
  • Reduce the use of filler/fluffy words.
  • Break up longer sentences into two shorter sentences.
  • Use the active voice instead of the passive voice.
  • Get rid of words ending in “-ing”.
  • Remove any redundant words.
• Don’t get too attached to words/phrases.
• Try a writing exercise where you have to communicate your whole message in 2-3 sentences – how would it look? Which parts are essential and which can be removed?

Links from this show:

• Because today’s episode title is ultimately a paradox, Matt Sewell references G.K. Chesterton, a theologian famously known for his thoughts on faith and paradox. See the full quote and its meaning in this article from Chesterton.org!
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.