A lot of church leaders get this totally backwards. You have so many things to communicate and so many channels to communicate on (email, social media, website, text messages, announcements, flyers, and on and on), but which of these should you be spending more time on? And which are we maybe spending too much time on already? With limited resources (i.e. your time, money, etc.), the best leaders know how to invest time in the smartest places that make the biggest impact.
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