One of the most fundamental mistakes we see ministry leaders repeatedly make when it comes to communication (digital or otherwise) is fail to understand the difference between the 7% and the 82%. And now with all these covid lockdowns, it is more important than ever that church leaders understand this distinction well.
Who are the 82%? Why do churches continue to fail to reach them? Will they come back after COVID? Tune in to learn more!
Links from this show:
