Anyone who does ministry amidst the rapid technological changes of modernity has undoubtedly at some point heard something like the following: “It’s not our message that needs to change, it’s that we need to communicate the same old message in new ways.” There is some truth to this. But those who express it this way are often misunderstanding and muddling an important distinction that needs making: What, exactly, is the message anyway? It may not be what you think.
In our previous episode, we talked about how to better get your people’s attention. This episode continues that thread of conversation by discussing how to better communicate your message.
What is the Message?
Very often, the thing we think we’re saying (and the way we hear it) is not the same message that other people are getting.
The message that ultimately gets communicated is not simply what we say. There is more to a message than simply what is said. It’s a much more complicated equation.
When it comes to communicating, you need to step back and ensure you are taking all these different factors into account when sharing your message. There is more you need to focus on (and possibly change) than simply what you say.
The Key Element – Relationships
While there are a lot of factors to consider, the most important part of the equation is the relationship aspect.
When you have a good relationship with somebody, their willingness to pay attention, to give you the benefit of doubt, and to consider a new worldview and way of life, becomes much more likely.
Aren’t we more connected today than ever before? We might be more connected by wires, bits, and data, and more connected to information, but in terms of human relationships, we’re no longer as connected as we once were.
Our relationships might actually be at an all-time low. Among the many signs and consequences are:
If you want to know why the next generation has not received the message of the Gospel, has not been evangelized, and is leaving the faith in droves — look at the prevalence of weak relationships.
The most important thing we can do to evangelize is to go build and strengthen our relationships with our coworkers, neighbors, friends, and family.
Where does Technology Intersect?
Technology is part of the equation, but not the entire equation. Adjusting technology can tweak the equation and results. The right tools and channels will have bigger effects, but there is no silver bullet. Churches must address the entire equation, not just the method of delivery.
If you are having trouble getting your point across, your people are probably receiving a very different message than the one you think you’re sending. Trying looking at the entire equation when crafting and sharing your message.
Links from the show
