As a leader, you have to repeat yourself a lot. People are busy, distracted, overwhelmed, and worrying about a lot of other things. Whatever it is you want to communicate to them, you normally have to say it many times for it to finally break through and sink in—especially the folks who are least engaged. And so, if you’re not very tired of saying it, you have likely not said it enough yet. But how do you repeat yourself over and over again without annoying or boring the people already listening?

In his book, Visioneering, Andy Stanley explains that you need to repeat yourself 21 times in order for your vision and message to really sink in for somebody.

I already repeat myself!

Do you feel like you repeat yourself too much? Do you feel like you’ve talked about the same thing over and over, only to have someone come up to you, shocked as if they’ve never heard it before? There are a few lessons you can learn from this.

1. Yes, you know it and you’ve said it a lot of times, but that doesn’t mean they’ve heard it every single time.
2. A general rule for leaders is, if you’re not tired of saying it, you probably haven’t said it enough.
3. You might think you’ve said it enough because your inner circle understands it. You might be afraid of annoying them by repeating yourself, but then you miss those outside the inner circle who haven’t heard it enough. Just because the most engaged understand, doesn’t mean everyone else does. Push past your inner circle and repeat yourself to those on the outside.
4. Even if your inner circle understands and gets it, doesn’t mean they’ve internalized it enough to share it with others. They still need to hear your message too, so they are capable of passing it on to others (in those outer circles).

How to repeat yourself (21 times or more!) without being annoying

1. You have to earn the right to repeat yourself. If it’s not important, not meaningful, or there’s nothing big at stake, then it’s probably not worth repeating. If it’s convincing and inspiring, then people won’t really be annoyed hearing about it multiple times.
2. Hint: If people are getting annoyed with your message, there might be a problem with it. This can be a good indicator your message needs to be more convincing and inspiring.
3. When you do repeat yourself, make it count. It might be tempting to rush through your message when you’re repeating it for a second or third time. Do the opposite, double down on your message when you repeat it, and say it better and clearer than the first time.
4. Find some ways to creatively repeat yourself. Think of conducting an orchestra, you wouldn’t want only a single instrument playing the same note over and over again. You want harmony. You want different instruments to create a beautiful song together. The same goes for repeating your message. Leaders are like conductors, you have lots of different instruments and notes you can use together to communicate something beautiful.

These concepts should be pervasive because everything your church does should be part of your central goal and overall vision. Every event, message, and activity fits into your mission and is an opportunity to creatively repeat yourself, your vision, and what you are all about.

A Concrete Example

Let’s say you have a big marriage program this upcoming Fall that you want to invite people to. How can you creatively communicate and repeat this invitation to your people?

First Announcement

• Start with a direct announcement on Sunday. Tell people why they should attend and give them all the details.
• Hand out flyers as people are leaving with information in case they were distracted during the announcement.
• Later that day, send a focused email that is only about promoting this marriage program.
• Include a blurb in your bulletin, and maybe put it on the front cover.

Creative Ways to Repeat Yourself

• The following week, include an invitation to the marriage program in your weekly email that contains all your other news and announcements.
• Include another brief reminder during your Sunday announcements.
• Hand out flyers when people are leaving in case they missed them last week.
• The following week, send another standalone email, but with a video testimonial on how someone’s life changed because of this program.
• At Sunday school or CCD, invite the kids to draw pictures of their families and give them to their parents.
• Invite a couple to get up and share why they’re planning to attend the program this year.
• Ask your ministries that couples tend to be involved in to share about the marriage program during their upcoming meetings.
• Give out a free book or pamphlet about marriage on Sunday and include a flyer for the program inside the book.
• Host a launch party like a family movie night to kick off the marriage program.

At this point, your inner circle will understand and probably be signed up for the program, so it’s time to recruit them to have them help invite people in the outer circles to attend.

When you get creative and use different notes to repeat yourself, it helps communicate how important your message is and shows how passionate you are about sharing it with others.

You can say the same thing without saying it the same way. Ultimately, that is how you can repeat yourself without being annoying.

Links from the show

• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

Are people ignoring your invitations to things? If so, there are really only four possible reasons. If you’re tired of continually inviting people to participate more and go deeper, but it’s only the same ol’ people who show up, this episode is for you.

Whether it’s an invitation to a party, an invitation to go deeper in faith, or an invitation to try something new, there are four reasons people are ignoring your invitations.

1. Not targeting the right people
2. Ineffective delivery
3. No “Convincing Why”
4. Barriers

Targeting the Right People

Are you pitching stuff to the wrong audience? Are you properly segmenting your lists?

As Aristotle says, “A friend to all is a friend to no one.” If you’re friends with everyone, then what is special about your individual friendships? This logic applies to invitations.

If everyone is invited to everything, then no one, in particular, feels invited. This can be called the invitation paradox — the more people you invite at once, the smaller percentage of people will actually respond to that invitation.

The more an invitation feels catered to a particular audience, the more attractive it is and the more special the recipient feels about being invited.

Effective Delivery

It might seem oversimplified, but are your invitations actually good? Are they short, intriguing, and entertaining? Is there a clear call to action?

It is necessary for an invitation to have effective delivery, good communication practices, and an easy next step.

Convincing Why

Do your invitations have a convincing reason?

Don’t start your invitations with the “What”, start with the “Why”. Why should your people participate? Why would they be better off attending? Why is it important?

The date, time, cost, and other details are all secondary. Get your people’s attention first by telling them “Why” they should attend. Convince them!

Contrast the following invitations.

Invitation 1: Join us for our annual marriage retreat at the church hall on this date at this time, the cost is this amount per couple. It will help refresh your marriage.

Invitation 2: Is your spouse sometimes difficult to live with? (Maybe you’re the difficult one!). Do you struggle to put your marriage ahead of your job or hobbies? When was the last time you hit pause to focus on your marriage? Our annual marriage retreat does just that! Here are the details.

While the first invitation communicates the details, it fails to convince people why they should attend. Start by convincing your people why they should answer the invitation, and then they will be more interested in the details and likely to respond.

Removing Barriers

Have you removed the barriers that might be stopping people from accepting this invitation?

My schedule is too busy — Announce your event earlier so people have more time to plan and prepare.

It costs too much money — Offer discounts, ask for sponsors, or consider lowering your price.

I can’t get a babysitter — Offer child care for families.

If you’re not sure what barriers might exist, simply ask your members! Then you can get proactive about preventing those hurdles in the future and for others.

People Got Church Problems

What are the best strategies for engaging folks that have not returned to attending church post-COVID?

Here are three questions to reflect on:

1. What are you inviting them back to? Most people who have not returned were already drifting out of the church before COVID. Something has to be different to be able to convincingly invite them back. You need to be in mission mode, headed somewhere meaningful, and able to communicate that well.
2. Can you identify who they are? Most people drifted out because they weren’t already integrated into the community. It’s not just a numbers game. If you don’t know the names of the people who left, how can you invite them back? Work to further integrate your people so they don’t drift away in the future, and work together to know and personally invite people back.
3. What are you doing that you can invite them back to? Do something unique that you can invite your people back to that is fun and intriguing. This can open the door to further touch-points with them and can help people get plugged back into the community.

Links from the show

• Matthew Warner explains that these four reasons apply to all invitations, including inviting your leaders to try something new. For more on that, check out our previous episode of The Finding Uno Show: Convincing Your Pastor To Try Something New.
• In the “People Got Church Problems” section, Matthew Warner talks about Flocknote’s partnership with Word on Fire. Learn more about Word on Fire ENGAGE at Flocknote.com/engage.
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

The alarm clock went off at 3:30 am. And so began Peter Shankman’s long, tiring, but very…very surprising work day. What happened next was a masterclass in one of the most important parts of every church’s communications strategy: Listening.

The Peter Shankman Story

Morton’s Steakhouse didn’t do anything herculean or impossible for Peter Shankman. They simply provided dinner for one. The reason it was so amazing was the context in which they did it. They were listening.

Because of their listening and personal touch, Morton’s earned a follower for life in Shankman, and he has gone on to tell thousands of others about how awesome Morton’s is and what they did.

The Power of Listening

Listening is one of the most powerful skills that can help churches grow, evangelize, and communicate.

When you think about your communication strategy, how much does it include listening? Try approaching your communication tools thinking less about how you can use them to tell your people something, and more about how you can use them to better listen to your members.

I Hear Too Much!

You might be thinking: I’m already listening a ton, I listen to constant criticisms, complaints, and unsolicited advice from my people.

While it’s true that church leaders already get constant (often negative) feedback from members and this might make it seem like you’re hearing everyone, this is actually a skewed sample as it only includes the super engaged and squeaky wheels.

It takes deliberate effort to listen to the disengaged people you are trying to reach. This isn’t to encourage creeping around online, social media stalking, or data harvesting — that’s not really listening and doesn’t build trust.

Digital tools can help you ask questions and listen to your members, but they should always lead toward building real relationships with them. It’s by deliberately getting outside of your bubble, asking members questions, and building connections with new people that you can discover the real problems they are facing and how you can better serve them.

Often, church leaders use language very different from what their members are familiar with — so their communications miss the mark. By listening to your people, you can learn their language, hear their struggles, and discover the desires in their hearts. You can then adjust the way you speak so they can better understand you and actually want to listen.

Make sure listening and paying attention are central to your communication strategy.

Links from the show

• Matthew Warner shares one of Flocknote’s Guiding Principles — Delight & Surprise. Learn more about Flocknote’s Governing Virtues and Guiding Principles on our Mission Page.
• Matthew Warner mentions that one way to listen is to send out surveys to your members. Learn how you can do that with Flocknote HERE and HERE.
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

This is perhaps one of the most common questions we get from church leaders at Flocknote: “How frequently should I be sending out information? Once a month? Once a week? Every day? How often should my people hear from me? And how much is too much?” Today, we’ll not only give you an answer, but we’ll give you a much better question to be asking in the first place.

Instead of asking — How often should I send stuff out?

Try asking — How much have we earned the right to send this out?

“Sending messages that you haven’t earned the right to send is called spam.”

When your members give you their contact info, they give you implicit permission to a certain amount of communication but not necessarily unlimited communication.

If you feel like you’re begging your people to listen to you, that is a good sign you haven’t yet earned the right to speak to them yet (on that topic, with that frequency, or just in general).

Extremes

Churches can often fall into two extremes – not communicating enough because they’re too afraid, or communicating too much when they haven’t earned the right to do so.

How often should a spammer communicate with you? Zero-often! Never. They haven’t earned the right.

How often should your mom communicate with you? As often as she’d like! She’s your mom and has more than earned it.

How much permission have you earned?

What did your people give you their email address/phone number for? What did they sign up for? That will tell you the implicit permission they have given you to communicate with them.

If they signed up for a daily reflection, you’ve earned the right to a daily message.

If they signed up for a weekly Bible study, you’ve earned the right to a weekly note and maybe one or two extra messages.

It is important to respect the permission that your people have given you and communicate accordingly.

How to gain more permission

Intentionality is key to earning permission to communicate with your people.

1. Send good, quality communications. Make your emails and texts worth your people’s time.
2. Segment your communications. Different people give different permission, so instead of saying more to everyone, say more to the groups that want you to say more.
3. Enrollment vs. Enforcement. Don’t use your authority to force people to listen, do something meaningful that your people will want to sign up to learn more about.

If you’re afraid to communicate, you might not have earned permission to communicate yet. When your members are enrolled, engaged, and excited there should be no fear in communicating with them.

Links from the show

• Do you feel like you’re begging your people to listen? If so, check out this post on the Flocknote Blog: Stop Begging Your Members to Listen.
• Matt Warner mentions our daily emails on the Catechism and the Popes. Learn more about these projects and join our Catechism in a Year and Popes in a Year groups!
• Matt Warner talks about the importance of segmenting your communications. Learn more in this previous episode of The Finding Uno Show: Why Segmenting Lists is So Important.
• Matt Sewell mentions using a Flocknote Smart Button to help your members enroll in groups to hear more from you. Learn more about that feature HERE.
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

How big should a local church be? Can it be too big? Or too small? Is bigger always better? Or is there a size that’s just right? In this episode, we’ll discuss these questions, along with some of the natural barriers that impact the size of a community, along with some tips for overcoming them.

It is good to have a diversity of sizes of churches. There are pros and cons for each. There is too big and there is too small. There does seem to be, however, a natural size that is just right.

Natural Limits

British anthropologist, Robin Dunbar, pointed out that most people can only maintain about 150 relationships. This can be seen in the earliest hunter-gatherer tribes, Amish communities, Native American groups, and even Marine companies.

150 seems to be the magic number. Beyond this point, humans seem to struggle to manage meaningful relationships.

This can also be seen in the increasing abstraction that occurs alongside the growth of groups and communities.

For example, in a school project with 5 classmates, it’s pretty obvious when someone doesn’t do the work since they’re responsible for ⅕ of the work. What happens when there are 20 people? Or 100 people? Or more?

As the size of a group grows, the weight of an individual’s responsibility seems to diminish.

What about Churches?

The average church size in the United States is actually about 100 people. Even when considering larger churches with thousands of people, there are still only around 100-150 people/families that are truly connected and engaged.

This doesn’t mean churches shouldn’t exceed 150 members/families. But, there are things that need to be done to successfully surpass that number AND keep more people engaged.

Three Practical Tips to Successfully go Beyond These Limits

1. Culture of Communicating a Big Vision – Larger churches will naturally have subgroups that know each other. Having a big vision is what unifies the many groups and ties them all together. This includes concrete goals, traditions, and organizing principles.

2. Nourish the Smaller Groups – There needs to exist small groups and communities to help scale the size of the church. A community within a community. These can easily be formed around ministries and should be nourished and supported by the church.

3. The Leadership Skills Need to Evolve – Leaders need to train other leaders to guide these smaller communities within the church. Leading other leaders is a unique skill set, but is necessary to grow a group of leaders to successfully guide these smaller groups.

Links from the show

• Matt Warner references Robin Dunbar’s theory that we can only maintain 150 relationships. Read more about Dunbar’s theory HERE.
• In the “People Got Church Problems” segment, Matt Warner clarifies that there shouldn’t just be one communicator in your Flocknote network. All your leaders should be communicating. You can learn how to set up all your admins in Flocknote HERE.
  • Help your new admins get started by sending them our training videos and New Admin Orientation. You can find those HERE and HERE.
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

Anyone who does ministry amidst the rapid technological changes of modernity has undoubtedly at some point heard something like the following: “It’s not our message that needs to change, it’s that we need to communicate the same old message in new ways.” There is some truth to this. But those who express it this way are often misunderstanding and muddling an important distinction that needs making: What, exactly, is the message anyway? It may not be what you think.

In our previous episode, we talked about how to better get your people’s attention. This episode continues that thread of conversation by discussing how to better communicate your message.

What is the Message?

Very often, the thing we think we’re saying (and the way we hear it) is not the same message that other people are getting.

The message that ultimately gets communicated is not simply what we say. There is more to a message than simply what is said. It’s a much more complicated equation.

Have you ever been talking about something with a friend and then, later that day, you’re browsing the internet and you start to see advertisements for that very thing you were just talking about? Was that Big Tech listening in on your conversation? Was it a violation of your privacy? Well, maybe. Sometimes it probably is. But it also might be a basic human phenomena that’s been occurring for thousands of years.

Studies have shown we view thousands of advertisements every day. Over time, our brains have learned to ignore the vast majority of them. This is actually a primitive survival technique. Since our brains are used to processing so much information, they are finely tuned in on the things that are necessary for our survival and ignore everything else.

Since our brain focuses on our needs and filters out everything else, when we have a newly perceived need, or something is on our mind, or we recently talked with a friend about something we want – our brain includes those things when filtering and sorting through all the data (including ads) around us. So we might begin to see or hear everywhere the very thing we were just thinking or talking about.

This phenomenon influences how people listen so it is important to consider it when developing your church communications.

People hear what they need, not what they need to hear.

It is tempting to tell people what we think they need to hear, but most people tend to only hear what they think they need. Because of this, church and ministry leaders need to look for points of intersection.

To successfully reach and lead your people, ask yourself the following question: Where do their perceived needs intersect with our mission and ability to help them? This is how you can find ways to speak to your people so that they actually begin to listen.

Here are three helpful tips for finding points of intersection with your people:

1. Think about their needs. What is already on their minds?
   1. Finances, relationships, confidence, suffering, fears, and anxieties.
2. Talk about what is going on in the culture today.
   1. Wade into hot topics, politics, and current events.
3. Don’t answer questions they’re not asking. Start with the questions actually on their minds.

Have the courage to tackle tough topics, to present the faith, and show how it applies to what is happening in their lives and the world around them. This can help capture your people’s attention so you can begin leading them where you want them to go.

Links from the show

• Matt Warner talks about Archbishop Fulton Sheen’s TV show. Watch the first episode HERE.
• In the “People Got Church Problems” segment, Matt Warner mentions that Flocknote is meant for your entire church and all your ministries. Check out our blog post on that HERE.
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

In the age of Venmo, Apply Pay, and Paypal—where I can send money to somebody with a few clicks—why is it still so hard to give money to my church? Does your church require you to log in, download an app, fill out the same info over and over again, remember a password, or provide a special code or family ID…just to give them money? Well, here is a much, much better way to do it that will raise you more money, in shorter time, and with fewer complaints from your people.

Flocknote’s approach has always been communications-first. Most churches can’t reach their people when they need to, so we built a tool that made it easy to communicate between members and leadership at a church.

Then, we built Flocknote People to replace old member management tools and to work alongside Flocknote so your members’ data gets better with time, not worse.

Now, our newest feature, Fund It, makes online giving and payments quick, easy, and secure.

Since banks always verify their member’s info via email and text, Flocknote’s email and texting platform is set up perfectly for quick and secure payments! Not only can you request payments and members can give directly where they’re at (their computers and their phones) there are no extra hoops to jump through to create passwords or verify information – it’s just that simple!

Here are three key ways to easily collect payments with Fund It and how it can make your life and ministry easier.

Click-To-Give

No logins. No passwords. No apps to download. Cut out all the extra steps and stress by sending an email to your members with a button they can click to instantly give a gift or make a payment.

Problem: It is difficult for members to give money to their church, they need to find the proper website with the correct link, and then create an account and password, then input all their payment information, and then verify their identity via email or text. And this can happen every time they want to donate!

Solution: Send your members a Smart Button via Flocknote and allow them to click the button to instantly give a gift to one of your funds. The magic is in the second gift. After putting in their payment info one time, every time after they can make a gift or payment in two easy clicks!

Text-To-Give

A great way to quickly and easily raise money via text. This is especially helpful for in-person donations when someone might not have cash. Set a unique keyword with a designated amount to allow members to text that keyword and instantly make a donation.

Problem: Everyone loves coming to the hall for donuts and hospitality after church, but most people don’t carry cash with them to make a small donation.

Solution: Set a simple Text-To-Give keyword like “Donuts” or “Hospitality” that members can text in to instantly make a donation.

Reply-To-Give

This is a game changer and makes donating easier than ever before! Members can simply reply to a text that is asking for money by saying, “Yes”, or with a donation amount and instantly give a gift.

Problem: A Youth Minister needs $5 from every kid for pizza this Friday, but the teens don’t have money and the volunteers don’t have time to track down their parents to ask for a donation.

Solution: Send a Flocknote text asking all the parents if they can donate $5. Parents simply need to reply, “Yes”, and immediately the donation takes place and the teens get their pizza!

Your members want to donate and give money. It’s usually just so inconvenient that people don’t get around to it. Make it easy and you will get more money, much faster, with less effort.

Simple Setup. Straightforward Pricing.

Most online giving tools have complex and costly setups for creating merchant accounts with extra monthly fees. Flocknote makes things simple and budget-friendly by doing all the background work to cut out those extra costs.

• Fund It is included with your regular Flocknote subscription.
• No need to create a separate merchant account.
• No contracts. $0 Setup Fees. $0 Monthly Fees.
• Industry-standard transaction fees:
  • 1.1% + 30¢ per ACH transaction.
  • 2.9% + 30¢ per credit/debit transaction.

Links from the show

• Learn more about how Fund It can help your church raise more money in minutes at flocknote.com/fund-it.
• Matt Warner mentions 3 simple ways your members can give with Fund It:
  • Fundraising with a Smart Button
  • Text-To-Give
  • Reply-To-Give
• Matt Warner mentions using Flocknote for pledges and campaign tracking. Learn more about that HERE.
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

The preaching is boring. The coffee’s too strong. Somebody’s sitting in my pew. The cantor is off key. They put the chairs back in the wrong place! Does any of that sound familiar? How about these: I don’t have time. I’m too busy. There’s no room in the budget. If your community is suffering from any of those kinds of complaints, you’re going to love this episode, because it just might help you fix every one of them.

“Pettiness is the tendency of people without larger purposes.” – George F. Will

When you don’t have something big and important that you’re doing – the little things become the big things. If you want people to stop complaining about all the little things, give them something big and important to do together.

If your goals are small, your member’s commitment will be small, and small things will be able to derail them. You have to elevate the importance of what you’re doing. If little things are derailing your efforts at church, perhaps your church’s vision isn’t big enough yet.

Here are a few questions to reflect on to see if there is something big and meaningful at stake for your church:

• Does it matter if we go to church or not?
• Does it matter if we pass on our faith to our kids?
• Does eternal salvation really weigh in the balance?

All churches believe there is something meaningful at stake, but most churches would do well to better communicate what is at stake to people.

Getting practical:

• Start small. Don’t try and engage the 90% of people who are disengaged. Start by individually reaching out to the 1%. Turn them into evangelizing disciples who in turn reach out to the next 1% and so on.
• Get better at explaining yourself. People passionately follow leaders who have communicated that something they care about is at stake. A great example is politics. Communicate that what you’re doing is what’s best for your members and is worth it, and they will follow.
• Speak clearly about what is at stake. If what you’re saying is vague and doesn’t matter, people might not listen. For example, instead of saying “Donate some money to help the needy” be specific about what is at stake. Try something like, “Can you donate $20 so that this village can have clean water for a year? If we don’t come up with this money, they won’t get clean water.”
• Give before asking. Leaders need to earn the trust of their followers. Before asking your members to do something for you, do something for them. Show your members they will be better off engaging in what you’re doing.

In the presence of a big mission, a battle to fight together, a dragon to slay together, a grand adventure to embark on – the little things tend to disappear.

Links from the show

• In the “People Got Church Problems” segment, Matt Warner references a previous episode which you can watch or listen to here: “Say Less, Communicate More”
• Did you find Uno? Send us a photo at howdy@findinguno.com.
• Have a general question about church communication? Submit it to our hotline at Findinguno.com/ask-a-question.

What makes somebody a leader? And why do people really follow leaders in the first place? In this episode you’ll get four different answers from four different people: The Logician, the CEO, the Analyst, and Jesus. Each perspective offers something unique that will help you grow your flock and lead them somewhere meaningful.

The Logician

There are two questions that people must answer “yes” to in order to follow a leader.

1. Do they want to go where you are going?
2. Do they believe you can get them there?

The simple logic of leadership is communicating a vision your people believe in and having the ability to achieve it.

The CEO

Simply paying employees more doesn’t make them true followers. There are three things the CEO can provide to turn a group of employees into an army of missionaries.

1. Meaningful work
2. Personal growth
3. Sense of ownership

The Church offers all of these in abundance: the most meaningful work there is, the best personal and spiritual insight in making us saints, and the responsibility of caring for our neighbors.

The Analyst

Gallup asked 10,000 people: “What do you want in your leaders?” There were four key traits people said they look for in their leaders.

1. Trust
2. Compassion
3. Stability
4. Hope

Jesus

In John 10:1-5, Jesus gives us an image of why the sheep follow the Shepherd. There are three key takeaways.

1. The Shepherd enters by the door.
2. He calls the sheep by name.
3. The sheep follow the Shepherd because they know his voice.

Leaders don’t take shortcuts, they know each of their followers and call them by name, and their followers listen to them because they know and trust the voice of their leader.

Links from this show: